Rule

Web sites which primarily offer text-based news should mark all video content with an icon so that those visitors who do not want to see the stone-ugly faces of print reporters, hear their swing-shift-at-the-morgue voices, or do not want to or cannot view video, can avoid clicking on the link. Bonus rule: know your readers. Pop-ups resulting from link clicks are for retards who are not using tabbed browsers and who don’t know how to load new pages in tabs in the background. Your readers are not retards.

Posted January 19, 2006

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