@jdvorkin The Jack Benny Show did integrated sponsor mentions in the 1930s-50s. Similar to today: in-jokes, host interaction, sly asides.

@jdvorkin The Jack Benny Show did integrated sponsor mentions in the 1930s-50s. Similar to today: in-jokes, host interaction, sly asides.

http://ift.tt/1EGLzFY

Posted March 2, 2015

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