“Customers would misspell the word mattress they were dialing ‘m-a-t-r-e-s-s’ so instead of calling us, they were dialing the Regency Hotel on 64th Street, around the corner from where we have a store now. So I offered to pay the front desk clerk at the Regency a small amount of money every month to be nice to my customers and redirect them to the right phone number.”
